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Lamborghini is aiming for “extreme levels of personalization” with a new customization program for the 2014 Lamborghini Huracan LP 610-4. Lamborghini has released a new promotional video for the Huracan. Set to be unveiled at the Geneva Motor Show on March 4th, the Huracan replaces the Gallardo and features an aggressive exterior that borrows cues from the Aventador and Sesto Elemento.

Power is provided by a 5.2-liter V10 engine that develops 610 HP (448 kW) and 560 Nm (413 lb-ft) of torque. It is connected to a seven-speed dual-clutch transmission and an all-wheel drive system which enables the coupe to accelerate from 0-100 km/h in 3.2 seconds and hit a top speed in excess of 325 km/h (202 mph). Word of the customization program, which currently is available for the Lamborghini Aventador, comes as the automaker launches the vehicle configurator for the Huracan.

All the excitement is being drummed up for the Geneva Motor Show debut of the 610 horsepower supercar, probably the biggest debut at this upcoming European venue. However “official debut” is only speaking figuratively, as the car has been shown to a number of customers across the world. Even Lamborghini admits at least 700 people have already placed orders already.

This is an excellent start for the Huracan LP 610-4, the high demand confirming the fact that people are extremely pleased with the design and the fact that 610 hp are now available from one of the most famous engines in the world, the 5.2 liter V10. Competitors to the Huracan LP 610-4 include the Ferrari 458 Italia and McLaren MP4-12C.

Lamborghini didn’t have much to say about the video itself but it appears to be a trailer for a film that will be released when the car is unveiled.
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